Visitor-Come | Beginner's Blogging Tutorial and Guide Visitor Come

5 Creative Ways to Get a Better Blog Post

When everyone is using their blog to get more traffic to their website, it can become truly difficult to stand out. Search engines like Google aren't just looking for quantity anymore, they're looking for quality posts that readers will actually want to click on and even potentially share with their friends. It's worth noting before giving any tips that practically no blog posts go viral — humans simply aren't built to handle an onslaught of new posts each day. That viral goal can always be a hope in the back of your mind, but the more realistic goal should be to create a blog that will add value to the reader's life. Here are just a few tips on how to go giving the visitor more than they bargained for.

1.      Give Your Own Opinion

There is so much information out there that still can't be found online. For example, what you think about things! No matter the topic you're blogging on, whether it's household cleaners or a new brain surgery technique, chances are you have a fresh perspective on it. This is the time to start sharing your opinion before providing actionable steps for the reader. Establish trust with the readers, let them know you're on their level, and then start giving the background they need to know.

Some of the best angles are to address common mistakes you see in your industry. For example, B2B companies likely have a lot to say about how salespeople drive customers away rather than bringing them in. Coffee shop owners can talk about how to overcome slim profit margins on their menu items. There is an art to these types of blog posts so you if you don’t feel qualified, you may want to give the bones of the story to a professional writer and then let them take care of the organization of the blog post so it doesn't come across as rambling or a rant.

2.      Look for Connections

The writers of Freakonomics sold more than 4 million copies of their books because they asked a lot of odd questions, and managed to find some very interesting answers. Most people don't ask what 3rd-grade teachers and sumo wrestlers have in common, but they did. As it turns out, both groups had a propensity to cheat when the incentives were high enough. These types of observations not only say something new, but they're also memorable  due to the obvious contrast.

Larry Kim, founder of Wordstream, scored with his blog by finding new angles on big headlines. For example, when Google updates their search algorithms, it spells good news for some companies and not for others. This was the simple version of the story when the new Panda update came out, but Kim decided to tell the story a little differently. He created a post that focused on how Ebay's traffic specifically went down by 75% right after the new update. He only had to tweak the news a tad before the article was shared across major publications everywhere.

3.      Start Rethinking Click-Bait

Whether you love click-bait or hate it, it can be a really powerful tool to get the result you want. What you can't do though is rely solely on a sensational title or image. A click-bait post that promises a shocking revelation should connect with the reader on a deeper level, otherwise readers will simply think the site is desperate for attention.

No matter what business you're in, you can likely find a way to spin your stories to make them a little more appealing. For example, a blog post for a pool cleaning service in Florida may get a limited number of clicks if it's about chlorine deposits, but it may get a lot more attention if it's about how one of the pool cleaners found an alligator in an abandoned home's pool. Unusual things happen to us everyday, and it's time to start considering how these events can provide more leverage for your business.

4.      Speaking Directly to the Reader

Too many times readers search about something specific, only to find a blog post that may contain their search words, but no relevant information about what they actually need. The more your content answers the searcher's question, the more likely it is to come up on the first page of a search engine. If you're covering a heavily searched term, like "what is bitcoin" or "how much should I spend on auto insurance", then you need to find ways to make your topic come alive.

You can't predict what everyone needs, but you can decide on an angle that works for you and for those who will visit your site. Humor is often a good way to explain things to people where they actually understand the answer. You can also consider doing something more ambitious, such as an extensive infographic. These will often tackle a particularly complicated topic with careful illustrations designed to direct the reader's eyes from one idea to the next (before they lose interest.)

5.      Start Speaking to Your Niche

No matter how universal your blog posts are meant to be, there will always be certain people who are more interested in the content than others. You can create custom lists on either Facebook or Twitter where your blog post will only be shown to a select group of people. LinkedIn Pulse has hundreds of thousands of readers subscribed to certain niches (e.g., finance, entertainment, etc.) Every time you tag a blog post in that industry, you have an opportunity to get more eyes on your page. Essentially, you can create broader interest when you start micro-customizing your content.

You may also want to consider guest writing on some of your competitor’s websites. The more ways you can reach potential readers, the better. Plus, you may be surprised at just what you can do when you work with your rivals rather than trying to beat them.

Backlinks and SEO: How to Improve Your Search Engine Rank

At first glance, link-building and creating backlinks are one in the same. While closely related, they're actually two different concepts. Both are very important for improving your ranking but you have less control over backlinks. Link-building is what you do to increase traffic and latch onto the power of how people's search patterns and behaviors through your own content or by forming partnerships with other websites, the media, and other avenues for getting your content noticed.
These best practices for getting backlinks can improve your ranking and establish you as an expert in your field.

Creating the content isn't enough: where is your content going?

If your site is fairly new so you don't have much of a following yet and your site isn't getting much traffic, you need to find other places to post content for link-building purposes. Partnering with a blogger or influencer who has a sizable following in line with your target demographics is one way to do this. The arrangement can be a sponsorship or an earned media opportunity if you form a relationship with this person or brand.
Other websites that accept user submissions are excellent places to look, and you can also pitch media sites (including major press outlets and print publications.) You can have the best content ever written but you need to get some eyeballs on it. Working with high-traffic sites is effective for link-building as those followers will be more apt to link to it and share than if it came from a site they are unfamiliar with.

Engage with visitors.

People will feel inclined to link to a piece that was not only helpful, entertaining, or timely but if they ask questions and you're there to answer them? That engagement helps build trust and drive traffic, resulting in more backlinks.

Get social!

Social media is a major part of getting lots of backlinks. There are many finer nuances to developing a trustworthy social media presence that results in a sizeable following, but you definitely want to make smart use of social accounts and both organic and paid social traffic. Many people discover content and brands through social media and reading a piece they find particularly helpful can result in not just sharing, but actually linking to it on forums, comment sections, and the like if they don't have a website.

Diversify your online presence to get a more holistic link profile.

Google's algorithm (among other search engine) values link diversity. There are about 200 different factors that affect your Google rank, but when it comes to getting a profile full of backlinks you want to make sure you're on the right track.
Guest blogging and putting out a press release are older techniques that aren't as effective as they used to be. Guest posts are still helpful for positioning you as an expert in your field, but you want to get a mix of local, regional, and international sites relevant to what you offer to really rise up in ranking. Create content that will be universally helpful to anyone regardless of where they are in the world, but don't be afraid to have a couple pieces that speak specifically to a local market.

Give it time.

Content can still be effective years after you post it, so don't be surprised if you're not generating backlinks immediately. If Google suspects you're getting backlinks unnaturally (e.g. through a network of sites you own that exists solely for posting links), you can get penalized. Whether you're paying for traffic or driving it organically through influencers of social media, you have to give it time to work.

Link-building is the act of putting content out there, whether it's on your own site or someone else's, while a backlink is essentially an upvote. The more upvotes you have, the better your search engine ranking will be because search engines will start to recognize you as an authority. While it's better to have link-building content up that is driving no traffic than none at all, having that "street cred" from people finding your content helpful and constantly visiting it is what ultimately improves your ranking. You want as many "upvotes" as you can get!

How Long Do Backlinks Take to Increase Your SEO Ranking?

Link-building is a tactic that site owners will use to draw traffic to a website. Getting backlinks is similar to getting a plus one or upvote because other people are linking to your content since they find it answers a burning question or is perhaps entertaining, unusual, interesting, or just in time for an event or holiday. In essence, the more people who are linking to your content whether it's on your site or a different one, the more authoritative and trustworthy you are deemed to be by search engines and thus the higher the rank you will receive.
However, how long does it normally take to see results from backlinks? Many site owners want to know this.

The unfortunately vague answer is that new links aren't going to have an immediate effect on SEO rankings. However, the more links you have the faster you are likely to rise in ranking.

There are many technical reasons for this. The first being that it's extremely difficult, if not impossible, to tie individual links to SERP (search engine result page) changes as there will inevitably be other links and changes made to that target page between that first backlink and the day that you see a noticeable increase in your SERP placement and overall rank.
Keyword difficulty is another technical aspect that is often overlooked in link-building and backlink efficacy. What are your target keywords? Are they terms that people are searching for, or simply what you think that they are looking for?
There are many ways to find keywords to start with such as plugging terms into Google's search bar (then to get an extended list of different variations on that word or phrase) but then you also need to find out how difficult it is to rise in ranking for that keyword. A keyword that gets little or no volume may be seen as fruitless to focus on, but that volume is less likely to result in a significantly high ranking difficulty. Ideally, 25-35% difficulty rating is what you should aim for since less than that indicates low search volume but more than that indicates high volume to the point that not making that first SERP will result in far less traffic than desired.

How to Tell Approximately How Long It Took Backlinks to Have a Material Effect on Your Rank

Look at how many indexed pages that you have and see how many new, natural backlinks result every month. What types of content are producing the most backlinks? How many changes were made to those pages?
Grab a group of links that point to pages which have relatively similar content and not many changes made to those pages. Look at the rankings for the keywords being targeted where ranking difficulty aside, making note of what your SERP position was at the time that link was built versus what position is being held now. Moz found that it took 10 weeks on average for a company with 200,000 indexed pages based on a sample size of 76 pages with similar content, but even this number is not set in stone as it depends on several different factors such as brand positioning, keyword ranking difficulty, amount of indexed pages, and more.
When you are just beginning your link-building journey and starting to get those backlinks, it may take significantly longer. Or if a more authoritative source or influencer is included in your link-building strategy that results in more backlinks, you may see a more immediate effect.
In general, more natural links also have a more immediate effect. Each backlink has a small effect that snowballs over time the more backlinks that get generated. However, getting more links at once increases ranking faster. You just need to be careful with this since Google can penalize you if they suspect these links are not natural.

The timeframe that it takes to get backlinks and have them effectively push your pages up in SERP rank has several variables. It may take just 5-10 weeks or several months. However, it is better to organically get backlinks by providing helpful content instead of trying to trick Google's algorithm and get a penalty.

Boost SEO Rank with Backlink

  • What Are Backlinks?

Most people know that Internet “links “ are clickable connections between two web pages. However, the average business owner may not be familiar with just how important these links can be when it comes to improving search engine ranking and driving traffic to their company websites. Get a jump on your competitors by harnessing the incredible power of backlinks (any link that goes from another site to yours).

  • Why Are Backlinks Important?

The backlink is a big deal in the word of SEO because they factor highly in most algorithms that determine search engine rank. These algorithms assess the relative popularity of each site in order to prioritize general search results. Backlinks are considered a reliable measure of a site’s popularity because, while it is relatively easy to manipulate links on an internal website, its is quite difficult to influence a search engine with outside links from other websites.

In short, when another site links to one of your pages, it shows that its audience will find the content of those pages worthy of consideration. SEO algorithms assess and tabulate backlinks on the logical premise that any site that provides quality information should be rewarded with high rankings. However, backlink strategies are best spearheaded by trained professionals because the quality of your backlinks may be more important that their sheer number.

  • How Effective Are Backlinks?

So just how many people can you reach through an effective backlink strategy? It’s all about improving search engine results to capture a larger share of the digital information, news, and media landscape. A recent episode of the Australian podcast Small Business Big Marketing demonstrated that attaching a single press release to 10,000 backlinked websites was able to significantly increase physical in-store traffic.

Content Marketing Is the Way Forward

Content marketing is arguably a force to reckon with in this era of internet marketing. For years now, there has been an ever-increasing emphasis being placed on this area; a greater indicator that content marketing is here to stay.
Content marketing, which in simple terms is defined as a marketing technique aimed at creating and distributing relevant and valuable content to attract as well as engage a targeted audience with the hope of attaining conversions, is a very popular concept today. It helps businesses and organizations to build their brand awareness whilst also persuading their social media users to share the content on their online communities; basically taking care of the organizations and businesses major marketing efforts.

Why is content marketing the way forward?

Quality content marketing is the way forward for businesses that are not only looking to have their websites rank highly in search engines, but also aiming to become the industry leader in their areas of operation. Google, for example, is considering the quality of content very seriously in its rankings. Genius ideas and content that answer a searcher’s question directly or in the best way possible are always given first priority by Google.
Content marketing is also evolving and adopting new tactics each day. Content marketing examples now range from blog posts and podcasts to infographics and videos. Quality content that is linkable is also growing massively with the increase in mobile phone use worldwide. Larger audiences can now easily share and re-share interesting content by the touch of a button on their phones.

Some of the vast and iconic advantages of content marketing include;

  • Helps provide exceptional value to clients and thus creates a loyalty around a particular brand
  • Helps generate viral content that then links with published website content
  • Helps drive traffic
  • It costs 62% less than outbound marketing but generates three times as many leads
  • It helps drive higher conversion rates
  • Educates customers through blogs and videos, prompting them to buy in the future
A good investment in content marketing is worth all the effort and money. You cannot afford to let your competitors enjoy the fruits of this strategy as you watch!