5 Tips for Building Blog Content That Sells


Content is your biggest asset when it comes to building brand recognition and credibility as an expert in your field. Fill your blog with high quality content that establishes your reputation as an expert in your field, whether you're a B2B marketer or a home improvement contractor. Even if you're not a writer by trade, you can build excellent quality blog content by taking these simple tips under consideration.

1. Visitors First

Your blog audience is the same as your brand's target audience, so think about the type of content that a visitor might want to see, and make it happen. If your brand is a marketing agency, then your visitors want to see content about new and exciting marketing strategies. On the other hand, if your company is an accounting firm, then timely tips about handling quarterly taxes are great four times a year, and the rest of the time you can provide content that discusses bookkeeping and keeping your financial data in line.

2. Be Interactive

The discussion doesn't stop when you sign off at the end of a new blog post. It's actually just beginning. Encourage discourse and interaction by asking your readers to share their thoughts at the end of every post. If your blog post discusses solving a problem, such as how to direct more traffic to your website, then ask readers if they've encountered a similar problem and how they solved it. You can manage this even further by encouraging comments on social media when you share the blog post to Facebook and Twitter. This gets your readers interacting with your brand on a personal level and helps maximize the potential for exposure.

3. Quality Matters

Once upon a time, it made sense to fill your blog with a quickly-written mishmash of keywords, because Google prioritized quantity over quality. That's definitely not the case anymore. Focus on building content that is thoughtful and provides useful information to your audience. Ask a question that your reader is likely to have, and answer it in detail. Your readers should come away from each blog post feeling that they've learned some new, valuable information, and wanting to come back to read tomorrow's new post.

4. Be Informative

While some healthy speculation is appropriate on some topics, try to write blog posts that answer your readers' questions with concrete information any time it's possible. Provide your readers with answers that are backed up with statistical data, if applicable, and then link that data to studies or past research for fact-checking. For instance, readers would rather hear that "75% of online customers prefer using integrated e-commerce checkout" than "Most customers prefer integrated e-commerce checkout."

5. Be Approachable

Most importantly, make sure your blog content is easy to digest. In most cases, concise is better. Your readers' time is valuable, so wherever you can answer a question in 300 words, do it. Many readers will never make it to the end of a 1,200-word blog post. The way you use language contributes to how accessible your content is, too. Focus on using simple language and varied sentence lengths and structures so your reader can get to the end of each post feeling refreshed, not exhausted.