Using Instagram for your Business

Social media has become the accepted way to grow your business organically. There's no substitution for putting the work in and creating your community. Instagram, social media based on the sharing of pictures, is ideal for people using lifestyle and art to sell their business, themselves or their products. However, like every other marketing technique, there are ways to make it work better for you, behaviors that will benefit your business and help with your growth. If you're going to use Instagram, these are the things you need to do.

Like most social media sites, Instagram benefits from regular use; it's not a platform to share on infrequently. If you want to get your pictures, your marketing and your brand in front of people, you need to post at least once a day. There are different times of the day that will suit your market best, so experiment with morning, afternoon, and evening posts to find the optimal time for you demographic. Once you've found the time that works best for you and your needs, make posting a part of your daily routine. It will become second nature to you, and it's a quick and easy way to market your product.

But Instagram is useless if potential customers don't see your pictures. On-brand descriptions and hashtags are where you'll need to start. Don't clutter the details with hashtags that make them difficult to read, however. Instead, post your hashtags in the comments or set them off at the bottom of the description. When starting out, use as many hashtags as you can, so you'll maximize views. Your descriptions will be where you communicate your personality so don't disregard those. Even though Instagram is primarily a visual platform, there's still room for humor and character.

Though the communities on Instagram aren't as apparent as they are on other social media sites, they're still very much there. You need to find the ones that will become your target demographic and engage with them. Other sellers can become good allies and resources for growing your business as well, so don't just focus on customers. Look at both sides of a community and engage with both of them. Comment, like and follow just as you would with any other social media platform. Find your tribe.

Instagram is one of the better social media marketing platforms. The younger generations, who are much more visual, prefer to engage with pictures rather than words. Using Instagram can help you grow your business organically, with minimal effort. Though, like with everything else, the more you put in, the more you'll get out, Instagram is a marketing tool that doesn't take much time to figure out or to utilize to great effect. As part of your marketing plan, it will provide a good return on investment, if used correctly.